Pharma Trax participated in “8th Pak Pharma & Healthcare Expo” held on 15-17 Jan, 2019 at Lahore Expo

ZAUQ

Live demonstration of GS1 2D Data Matrix Serialization for Drug traceability was performed for the visitors. Pharma Trax is a project and subsidiary company of Zauq Group, providing solutions to implement GS1 2D Data Matrix Serialization Solution for Drug Traceabilty in Pakistan, a mandatory requirement of Drug Regulatory Authority of Pakistan for pharmaceutical manufacturers to implement within defined phase wise deadlines.

Pharma Trax providing solution of Tracking and Tracing of pharmaceutical products for all units of finished product on Batch level, Primary Packaging level, Secondary Packaging level and Tertiary Packaging level; providing end to end traceability. Pharma Trax solutions are modular, customisable and can address problems like recall management, product uniqueness, genuine product assurance, sales territory management, sales campaigns and product usage tracking.

Providing variable data printing directly on Products, Packaging and Labels in Human Readable (Alphanumeric format) as well as Machine Readable (Linear, 2 D Barcodes, Data Matrix, QR Code Format) that provide identification and traceability information to consumers. We can effortlessly and reliably capture Machine readable data using smart phones, hand held devices, industrial scanners and vision cameras. We a wide range of print solutions consisting all popular technologies like CIJ, Thermal Ink Jet, Thermal transfer, Laser marking etc.

Pharma Trax Cloud provides the back end data repository and reporting engine. It works with several of our check point modules like printing, verification and apps to provide complete traceability applications. A free application is also available on Play store named “Pharma Trax Scanner” for end consumers to check and verify the authenticity of pharmaceutical products.

We focus on providing one stop turnkey and customized solution as per manufacturers existing working procedure and willingness to adopt phase wise GS1 Healthcare Standard for Drug Traceability.
Drug traceability solution is beneficial for all stakeholders by providing supply chain visibility in a digital world, saving brand equity of manufacturers and patient lives. According to WHO about 10% pharmaceutical products are either counterfeit or substandard.

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